Hibi

Daihatsu Corporation has an 80 year history of incense production. It is a venerable company that was first established in Sakai, and later relocated its production base to Awaji Island. Since its foundation, it has been manufacturing innovative products, such as incense with an aroma prepared by a French perfume manufacturer. The oriental culture of ‘Burning Incense’ attracted attention throughout Europe. The company has played a positive role in in introducing incense culture by exhibiting their products at overseas trade fairs. “Connecting Japan and the World through the spirit of the enjoyment of Fragrance”—This has been our unchanging hope from the time of our company’s founding.

The incense of Awaji Island and the matches of Harima: These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.

To enrich your life through this collaboration of the culture of Japanese craftsmanship, to make hibi synonymous with incense, familiar at home and abroad, and to also give pride and a dream to those people involved in traditional industry: This is our wish/hope.